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Global Financial Services Marketing Insight Report 2020: Asia

Global Financial Services Marketing Insight Report 2020: Asia

Nick Jones Market Insight

We are delighted to have launched our Carter Murray Global Financial Services Marketing Insight Report 2020, covering the latest market trends across Asia as well as the other regions we operate in, including Australia, MENA, Germany and the UK. The report also takes a deep dive into the evolving role of both marketing and communications across financial services whilst taking into account the future of technology and digitisation in marketing within the sector.

Below is a snippet of the outlook in Asia, but to read the full report, please completely the form below.

Looking across Asia, the region will see increasingly positive levels of replacement hiring, with less of focus on the growth of new roles. As seen in much of 2019, hiring timelines will continue to be stretched out as both candidates and clients take a more cautioned approach to the recruitment process. This is expected to carry on in to 2020 as a result of global political and economic uncertainty.

As marketing platforms and strategies evolve across all areas of the financial services sector in 2020, the skill set most sought after in candidates will focus increasingly on digital marketing, content creation and social media communications.

Hiring within the wholesale and retail asset management space in Asia will see more of a demand for marketers in general, especially those with tech experience as firms ramp up their digital transformation strategies to keep up with competitors.

2020 will also see corporate communications candidates, specifically those with a sound understanding of crisis communications and reputation management, become increasingly sought after when hiring within the banking sector.

Whilst product knowledge is key amongst all marketing roles across the financial services space, this will be of particular importance when recruiting for positions at Fintech service providers. Marketers will need to be familiar and confident in navigating compliance and regulatory systems in their sector.

Employee engagement will also continue to be a major focus for Asia and will act as a key driving force behind candidate motivation. This will also be integral in the evolution of organisations in the way they support the work life balance. Attracting and retaining talent will rely more heavily on employee benefits such as offering wellness programmes, work-from-home and flexible hours, career development advice as well as other support.

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