A prestigious global financial services firm is looking for a senior marketing communication professional to launch their newest business line into the China market. The role will also further develop the brand in other key APAC markets and will report into the APAC CMO.
The role will be responsible for developing go to market launch strategies for APAC markets and managing marcomms initiatives for the more established markets. There will be a strong focus on developing the mainland China market as this has been identified as a huge growth opportunity. Developing china's social media presence and media relations strategy will be a key priority. Internal communications has become increasingly important in the global firm's business strategy, and they are looking for someone who can create new employee engagement initiatives as well as taking a lead in driving external comms and media plans.
To be successful in this role you must have a solid track record in delivering integrated communications strategies within a large scale global organisation, utilising a range of internal and external comms platforms. Strong experience of driving marketing communications strategies in the mainland China market is needed and a track record of launching digital and social marcomm strategies. As the role will advise Senior Executives it is essential the incumbent is experienced managing senior level stakeholders and has the ability to manage projects on a global or regional level.
Native level Mandarin and Simplified Chinese writting is essential and fluency in English.
This is a new and unique opportunity for a talented communications professional to play a key part in launching and further growing an already highly established brand into key APAC markets.
The SR Group (Hong Kong) Limited is acting as an Employment Agency in relation to this vacancy.