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Digital Marketing Specialist - Mandarin

My Client is a rapidly growing and award-winning Forex trading company. They are looking to increase their marketing team and want to add a

Digital Marketing Specialist

This role works closely with the local mobile marketing stakeholders and with the HQ core marketing team and will suit a person who possess a balance of skills across digital marketing and advertising. You're a highly organised operator that is able to thrive in a fast-paced environment, as part of a supportive team.

The Role

  • Be in charge of Google and Facebook ads platform, setting the ads campaigns
  • Tracking and analysing important metrics that affect the online traffic, service quotes and target audiences
  • Producing a consistent brand message, and A/B testing setup and tracking, across all the social media channels
  • Identify opportunities to grow leads and improve profitability of campaigns
  • Responsible for bid management, keyword research and specific countries targeting campaigns with text for ads, etc.
  • Provide creative ideas for content marketing and update In-APP content

The Ideal Candidate

  • Relevant degree and 3+ years' experience in a similar role (Digital Marketing / mobile Marketing / Online Channel Management)
  • 3 years + experience - Google display and search ads campaign experience
  • 3 years experience with Facebook ads campaign
  • Proven track record of ads campaign management, and can demonstrate improving performance and ROI
  • Experience with analytics (eg. GA) and other bid management, tracking/attribution platforms is desirable.
  • Experience in Financial Services sector an advantage but not essential
  • Mandarin speaking
  • Experience working on IOS and Google play an advantage
  • Working knowledge of digital media including PPC/Social Media/SEM an advantage

If interested in the above please apply with your CV or call Pearce on (02) 9236-9061

Base salary $70-80k + Super + Bonus

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Carter Murray is part of The Specialist Recruitment Group PTY LTD, which is acting as an Employment Agency in relation to this vacancy.

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