Carter Murray are partnered with an established financial services company here in Dubai. They are expanding their team and are looking for a Growth Director with a strong marketing and data analysis background.
This is growing department and you will be responsible for developing the team further during a time of rapid transformation for the organisation. Reporting directly into the Chief Marketing Officer, you will be responsible for annual budgets and work closely with C-Suite personnel.
- Create the vision and strategy for new customer pathways to conversion (conversion funnel), including landing pages, web optimisation, mobile applications, in-product messaging, special promotional offers and more.
- Analysis of performance metrics for the entire customer journey, from ad exposure to landing page, free demo account conversion, real account conversions and more, across all available platforms.
- Understand the lifecyle of customers deeply and identify opportunities for growth and optimisation.
- Run marketing campaigns and other growth initiatives end-to-end: design experiments, develop campaign strategy and drive execution of the campaign through to completion
- Investigate and test new channels to communicate with new and existing customers.
- Drive the A/B testing program with a focus on implementing strategies that improve conversion rates.
- Partner with analytics to measure the impact of each campaign and develop ways to scale.
- Work cross-functionally with content, product, development, compliance, analytics and creative to meet growth targets.
- Degree in a related field (Marketing, data analytics etc).
- 5+ years of digital marketing experience and user acquisition with an emphasis on marketing automation.
- Experience in conversion rate optimisation.
- A love of data and marketing with an entrepreneurial mindset.
The SR Group (Dubai) Limited is acting as an Employment Agency in relation to this vacancy.