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Growth Director

  • Location

    Dubai, United Arab Emirates

  • Sector:

    Financial Services

  • Job type:

    Permanent

  • Salary:

    Negotiable

  • Contact:

    Charlotte Hamlet

  • Contact email:

    CharlotteHamlet@cartermurray.com

  • Salary high:

    720000

  • Salary low:

    350000

  • Job ref:

    PR/204732_1640061416

  • Published:

    about 1 month ago

  • Expiry date:

    2022-01-20

  • Start date:

    ASAP

Carter Murray are partnered with an established financial services company here in Dubai. They are expanding their team and are looking for a Growth Director with a strong marketing and data analysis background.

This is growing department and you will be responsible for developing the team further during a time of rapid transformation for the organisation. Reporting directly into the Chief Marketing Officer, you will be responsible for annual budgets and work closely with C-Suite personnel.

Key Responsibilities

  • Create the vision and strategy for new customer pathways to conversion (conversion funnel), including landing pages, web optimisation, mobile applications, in-product messaging, special promotional offers and more.
  • Analysis of performance metrics for the entire customer journey, from ad exposure to landing page, free demo account conversion, real account conversions and more, across all available platforms.
  • Understand the lifecyle of customers deeply and identify opportunities for growth and optimisation.
  • Run marketing campaigns and other growth initiatives end-to-end: design experiments, develop campaign strategy and drive execution of the campaign through to completion
  • Investigate and test new channels to communicate with new and existing customers.
  • Drive the A/B testing program with a focus on implementing strategies that improve conversion rates.
  • Partner with analytics to measure the impact of each campaign and develop ways to scale.
  • Work cross-functionally with content, product, development, compliance, analytics and creative to meet growth targets.

Qualifications

  • Degree in a related field (Marketing, data analytics etc).
  • 5+ years of digital marketing experience and user acquisition with an emphasis on marketing automation.
  • Experience in conversion rate optimisation.
  • A love of data and marketing with an entrepreneurial mindset.

The SR Group (Dubai) Limited is acting as an Employment Agency in relation to this vacancy.

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