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Head of Direct Channels - Digital

  • Location

    Dubai, United Arab Emirates

  • Sector:

    Financial Services, Insurance

  • Job type:


  • Salary:

    UAE Dirhams35000 - UAE Dirhams42000 per month

  • Contact:

    Ian Jenkins

  • Contact email:

  • Salary high:


  • Salary low:


  • Job ref:


  • Published:

    over 3 years ago

  • Expiry date:


  • Consultant:


This is a leadership position with a focus on the firm's direct personal customers. It works across a number of business lines and focuses on improving P&L performance whilst also migrating customers to digital acquisition and transaction. The team is high performing and requires a leader who can lead strategy as well as execute personally with a focus on digital channels and understanding of both telephonic and face to face sales.


  • Deliver improved revenue and profit numbers for direct acquisition
  • Drive customers through digital channels to purchase
  • Partner with colleagues to drive awareness of digital strategy in UAE
  • Own the customer portal and digital sales numbers
  • Quantify market size and work to improve market share
  • Work with Call Centre Manager to achieve call centre objectives
  • Manage the branch team to hit P&L targets
  • Work with pricing team to ensure the firm is competitive online
  • Responsible for UX and UI
  • Responsible for digital customer acquisition including digital marketing


  • Demonstrates ability to grow P&L's year on year
  • 7 years plus of digital product management
  • ROI driven
  • Experience managing m-commerce and e-commerce sales and profit
  • Familiarity with the UAE market
  • track record of developing digital metrics and scorecards
  • Pre-existing relationships with technology providers in the region
  • Experience of Insurance a significant benefit

SR Group is acting as an Employment Agency in relation to this vacancy.