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Product Marketing Manager

  • Location

    North London, London

  • Sector:

    Education

  • Job type:

    Permanent

  • Salary:

    £40000 - £48000 per annum

  • Contact:

    Courtney Bromfield

  • Contact email:

    cmdaxtraadresp@thesrgroup.com

  • Salary high:

    48000

  • Salary low:

    40000

  • Job ref:

    CB/197782_1622710275

  • Published:

    12 months ago

  • Expiry date:

    2021-07-03

Are you a creative yet strategic Marketing professional, with excellent copywriting & content skills? Do you have experience within Product Marketing or have a strong digital marketing background? Do you have experience with acquisition marketing or go-to-market campaigns? Are you looking for an opportunity to work for an industry-leading, technology-led business?

I am currently recruiting for a Product Marketing Manager for our client, a hugely successful, industry-leading business within the education sector. Joining a collaborative, social team environment working closely with Creative, Digital & PR teams, we are looking for a driven individual with superb marketing capabilities to be the marketing lead of the businesses star product. You will play a crucial role in driving continued growth of this product by crafting and executing winning acquisition and customer lifecycle campaigns.

Duties will include:

  • Translate defined marketing challenges into a winning marketing strategy.
  • Leverage customer and journey data to elicit new insights that improve campaign and customer journey effectiveness.
  • Develop and implement go-to-market and engagement strategies for the product and any new features we're developing.
  • Develop and evolve product positioning, product feature and campaign
  • messaging in a way that elevates the unique value of the service.
  • Deliver integrated campaigns which maximise sales, retention and cross-sell to schools who purchase our products.

You will:

  • Have excellent copywriting skills: you create copy that lets products shine
  • Have minimum 5 years' marketing experience, ideally with a strong digital marketing background
  • Have Acquisition / demand gen campaign expertise
  • You're a creative and quantitative thinker
  • You're known for your outstanding collaboration and stakeholder management skills

This is a great opportunity to join a successful, reputable business in a role that offers great benefits, progression opportunities, working as part of a social & collaborative team!

The SR Group (UK) Limited is acting as an Employment Agency in relation to this vacancy.

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