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Senior Marketing Strategy & Innovation Manager (Banking)

  • Location

    Hong Kong, Hong Kong

  • Sector:


  • Job type:


  • Salary:


  • Contact:

    Georgina Masefield

  • Contact email:

  • Salary high:


  • Salary low:


  • Job ref:


  • Published:

    about 3 years ago

  • Expiry date:


Key Responsibilities:

  • Develop and drive strategic marketing objectives for the business and marketing team
  • Lead the delivery of marketing plans for key business lines across the APAC region, working with and guiding in-country and execution marketing teams
  • Act as the relationship manager between the business and marketing.
  • Clearly communicating through the business brief and other means, business requirements and what this means for marketing.
  • Working closely with business and Marketing partners to develop integrated Marketing strategies to support revenue maximisation and market share
  • Be a subject matter expert on strategic marketing ideas and topic themes and always be up to date on external market and political issues which might affect these

Key Requirements

  • A proven track record of success of spear heading new ideas and initiatives is essential as well as the ability to advise and heavily influence senior business leaders
  • Experience in driving overarching marketing strategy
  • Experience of working in a strategic role in a large scale financial services firm
  • Strong stakeholder management skills and the ability to work with an coordinate multiple teams and individuals on a regional and global level
  • A knowledge of digital marketing or digital banking will be a huge advantage
  • Proven understanding of customer insights and their role in marketing strategy development and delivery as well as communications development.
  • An innovate thinker and the ability to shape new concepts
  • Excellent communication skills are essential and the ability to communicate new complex concepts to a wide audience

This is a rare opportunity for a marketing strategy professional to take on a newly created position and play a leading and pivotal role in the conception and roll out of new innovative strategies across the region. This role is also open to those with a business strategy or management consultancy background.

The SR Group (Hong Kong) Limited is acting as an Employment Agency in relation to this vacancy.