The role will work closely with the APAC Head of Marketing to develop brand and product marketing strategy and will take a leading role in delivering integrated marketing initiatives in key markets to support business growth with a focus on the intermediary business. The role will drive brand awareness within new and existing clients through the delivery of targetted and industry-relevant events and creating brand and product marketing materials across on and off-line channels. This role will work closely with local and regional business heads and will be expected to build relationships with global marketing colleagues to ensure all executed is aligned with overall brand strategy.
To be successful in this role you must be an experienced marketing professional from the Asset or Wealth Management or Investment Banking industry and have strong knowledge of fund products and the Asia Investment industry. Experience in creating product-focused fund marketing collateral and the ability to engage with senior sales, investments and product heads is essential as well as an integrated marcomm and social media skill set.
Fluency (spoken and written) in at least one Chinese language is essential. Experience in managing a corporate We-Chat account is highly desired.
This is a great opportunity for an established marketing professional to progress their career with a highly successful independent Asset Manager, which offers a lovely and collaborative working environment and culture with excellent compensation and benefits.
Candidate with less experience can be considered at AVP level.
The SR Group (Hong Kong) Limited is acting as an Employment Agency in relation to this vacancy.